Behavioural Science Meets Energy BillsPublished: 11/08/16
As utility billing software experts, we're fascinated by how and why people interact with their bills. In this fascinating TED Talk, Alex Laskey shows how a quirk of human behaviour can make us all better, wiser energy users, with lower bills to prove it.
While being encouraged to save energy for environmental reasons - or even to save money - isn't always an effective motivation for customers, competing with their neighbours is! Including relevant motivational information about neighbourhood energy usage can be an important part of engaging customers with bills and statements.
Does you utility billing system provide you with the flexibility to effectively engage with your customers?B a c k t o K n o w l e d g e