Nudging Energy Consumers to Use LessPublished: 12/02/15
'Nudging' as it is known, is the process of informing / reminding customers about how their consumption patterns compare to average usage, based on past consumption or meaningful benchmarks such as similar properties in the locale.
The use of technology to facilitate behavioural change amongst utility customers is certainly interesting. It would be logical to suggest that as smart meters and data analytics create an environment where utilities can better understand their customer's usage patterns, using this data to empower customers through targeted interactions is potentially a very powerful tool.
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